Inspired by Pantone’s Color of the Year 2023｜D&A Edge Polymer Launches Viva Magenta Edge Paint Series

Pantone published Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.” said Leatrice Eiseman, Executive Director, Pantone Color Institute.

Inspired by Pantone’s Color of the Year, D&A Edge Polymer launches Viva Magenta Edge Paint Series. This edge paint series includes basic color and special effects.

Basic Color

The basic color is available in 3 shades, matt, semi-matt and glossy.

Special Effects

Furthermore, our R&D team integrated Viva Magenta into the design of the special effect edge paints. The finished edge paints present a warm and fashionable texture.