20 Sep 2024

Exhibition Highlight | Milan LINEAPELLE

September 20, 2024

The 2024 Milan LINEAPELLE Leather Exhibition successfully concluded on September 19. This international event in the leather industry provided a significant platform for global leaders to connect and collaborate, showcasing the seamless integration of innovative technologies and sustainable development principles. As a leading provider of vertically integrated chemical solutions in Asia, D&A Group was proud to make its European debut, capturing attention with our distinctive innovations and strong commitment to environmental sustainability.

Expertly Crafted to Illuminate Our Brand Impact

D&A Group’s thoughtfully designed booth seamlessly integrated innovative technologies with environmental principles, showcasing our unwavering commitment to excellence and innovation. The exhibition area prominently featured our renowned brands—D&A Edge Polymer, Lorence, and Technical Control—each displayed with an artistic flair that captured the creative essence and superior quality of the D&A team.

The industry-leading BIO-Circul®️ bio-based edge paint series from D&A Edge Polymer garnered significant attention due to its unique eco-friendly attributes and outstanding performance, quickly becoming a focal point of discussion. Additionally, the introduction of Lorence’s water-based eco-friendly products and Technical Control’s high-performance eco-coating materials further reinforced D&A Group’s leadership position and robust innovative capabilities within the leather processing technology sector.

Creative Art Exhibits Leading a Visual Feast

To provide visitors with a comprehensive experience of the exceptional quality and innovative charm of D&A Group’s products, the company orchestrated a visual feast. In the thoughtfully curated product display area, a captivating array of art exhibits showcased the essence of each brand.

These displays not only highlighted the remarkable features of the products—such as the delicate texture and vibrant colors of D&A Edge Polymer, the eco-friendly philosophy and wide-ranging applications of Lorence’s water-based products, and the outstanding performance and stylish appearance of Technical Control’s eco-coating materials—but also seamlessly blended product and art through unique creative designs. Visitors were able to appreciate the artistry while gaining a deeper understanding of D&A Group’s innovative spirit and brand appeal.

Exciting Raffle Activity Energizing the Atmosphere

To further enhance the atmosphere, D&A Group organized an engaging raffle activity that generated excitement among attendees. Participants eagerly joined in, hoping to be among the lucky winners. With each prize drawn, cheers and applause erupted, allowing winners to experience the generosity and warmth of D&A Group while infusing the exhibition with joy and vitality. This initiative not only deepened visitors’ impressions of D&A Group but also fostered a stronger emotional connection to the brand.

Looking Ahead: A Vision for Success

With the successful conclusion of the Milan LINEAPELLE Leather Exhibition, D&A Group’s European journey has proven to be a great success. This participation not only marks a new starting point for D&A Group in the global market but also represents a significant milestone in its worldwide market strategy

. Moving forward, D&A Group will continue to uphold its core principles of “Inspire infinite creativity,” consistently developing innovative products that meet market demands and environmental standards. Together with our global partners, we aim to foster the prosperity and advancement of the leather industry.